Children’s Oncology Services Launches New Brand

 

Children’s Oncology Services, Inc. Rebrand Camp One Step
to Reflect Nonprofit’s Vibrant Programs and Community

CHICAGO, IL – (July 7, 2017) Children’s Oncology Services, Inc. is proud to announce their rebrand, Camp One Step, as a milestone achievement on the part of the growing nonprofit. The new official name of the 39-year-old organization is Camp One Step by Children’s Oncology Services. The nonprofit made this change to center on one name that would most accurately describe who they are, and searched to better reflect the vibrancy of what the organization does.

How do you take an extraordinary nonprofit serving children who have been diagnosed with cancer, and help it reach its full potential as a brand?  According to Camp One Step President Jeff Infusino, the nonprofit felt that it was time rebrand the organization with a name that truly represents their community. “Our community of campers, volunteers and donors are our strength and we wanted a name that would accurately reflect that,” said Infusino. “To accomplish this, the team spoke with campers, parents, volunteers and donors throughout the rebranding process, to ensure that the new brand would capture the essence of our past, present and future.”  Through those discussions, and with the help of The Distillery Project, Camp One Step found a new way to tell their story:

Cancer is an unbelievable weight on a child’s life. At home and at school, physically and emotionally, it changes everything.  Their days become increasingly defined by a shuffling between appointments—hospital to hospital, treatment to treatment.

But living with cancer is about more than just cancer, especially for kids—vibrant, loving, tenacious, incredible kids. It’s about living. We saw a need to provide these kids new and exciting experiences, so we built Camp One Step on these fundamental truths:

  • Childhood is invaluable. We give kids the opportunity to run and play, to laugh and learn, to practice a favorite hobby or try something new.
  • Community is an incredible source of strength. We offer them a space to meet people and make friends, to share stories and inspiration.
  • Our campers are unstoppable. We encourage them to take on the world.

Kids possess an inherent strength—the bravery to live, not just with cancer, but boldly and beautifully in spite of it. They are open-mined and open-hearted—they empower each other to push beyond the boundaries of their diagnoses. Camp One Step, inspired by our campers’ determination, is dedicated to moving forward together.

The name CAMP ONE STEP has a deep connection to its community. CAMP represents a symbol of lifelong friendships and family, ONE signifies togetherness, meaning no one faces a cancer diagnosis alone, and STEP symbolizes moving Forward Together. Everything the nonprofit does is about moving forward. They instill the mindset in their community that anything is possible if you believe in yourself and they stress that the camp family always believes in and supports one another. Not only was a new brand created, but also a new logo website and email addresses to reflect Camp One Step. All of the nonprofit’s social media channels were also updated to reflect the rebranding.

The Distillery Project, a Chicago-based creative agency, helped tackle the issue the nonprofit had with its brand and name confusion, helping them articulate  the goals and mission of the organization. Touched by Camp One Step’s mission, The Distillery Project facilitated the complete rebrand at a deeply discounted cost to the nonprofit.  The entire process took almost 12 months from conception to completion, culminating with the rebranding that now accurately reflects what Children’s Oncology Services, Inc. facilitates:  helping to move their community forward to take the journey of a childhood cancer diagnosis together, through their popular camp programs.

 

Camp One Step is an inspiring group of people, who together, have created something awesome. We wanted to help tell their story in a way that represents the entire camp community,” said Jack Flannery, Strategist at The Distillery Project.

The new colorful logo has deep meaning to the nonprofit. The circle form reflects the appearance of intertwined arms, with each dot representing a different member of the camp community (campers, counselors, volunteers, etc.), while the linking resembles the Camp One Step treasured friendship bracelets that campers create and exchange with each other every year.  The logo has a circular formation of movement, as the nonprofit continues to help more and more children and families in a forward moving manner.  The colors of the logo have deep meaning as the official colors of the top pediatric cancer ribbon symbols, from leukemia to brain cancer.

“This brand unveiling symbolizes the camp community perfectly, as we are constantly moving forward,” said 15-year-old camper and cancer survivor Maggie Conlon.

Since its inception, more than 14,000 campers have attended Camp One Step. The nonprofit offers 11 programs including its traditional Summer Camp to meet the needs of families with children with cancer. These programs include Brian Tumor Family Camp, Chicago Day Camp, Dude Ranch, Family Camp, Seabees, Sibling Camp, Utah Ski Program, Washington D.C. Program, Whitewater Rafting and Outdoor Adventure, and Winter Camp.

 

ABOUT CAMP ONE STEP

Camp One Step, by Children’s Oncology Services, Inc. is a non-profit charitable organization dedicated to improving the quality of life of children diagnosed with cancer. Through our programs, we offer camp experiences and other programs throughout the year that allow children with cancer to just be kids. Our programs offer fun, friendship and support in a safe and nurturing environment. We exist to heal scars that no one can see such as fear, isolation, depression, lack of support and no longer fitting in. Through community, support and shared experiences with peers, we deliver happy, pain free medicine called “camp.” The organization is supported by more than 350 volunteers, including medical professionals, who generously donate their time and services.  For more information, please visit www.camponestep.org. Camp One Step is a recognized 501(C) 3 organization.

 

CONTACT:

Stephanie Krol

773.580.9726

Stephanie@SKPRmedia.com

UNVEILING CAMP ONE STEP

 

 

Pig in the Park July 8th

All our camper families and friends are welcome to attend this event benefiting Camp One Step, which is being held on July 8th in Fontana, WI

Fontana’s Reid Park will be home to Dan Green’s Pig in the Park on Saturday, July 8th, 2017 from 4-10pm.

Reid Park
South Lake Shore and Fontana Blvd
Fontana-on-Geneva Lake, WI 53125

 

 

Chicago Day Campers explore the city and have a great time!

Another successful program has brought our campers to some of Chicago’s iconic museums. Our group explored every part of the Shedd Aquarium. No trip to the Shedd is compete without attending the dolphin show and the dolphins were fantastic! Campers enjoyed the Children’s Museum and had their own private Lego building session. 5 of the campers who attended were new to the program. We are truly grateful to the Mark Staehely Pediatric Cancer Foundation for sponsoring this camp opportunity for our kids. Thanks to Jill Kulbok and Kris Reilly for doing a great job leading the program. Thanks to our outstanding volunteers and to Darryl and Lauren for their leadership and support.

One Step Poker Poker Championship Raises $120,000

2017 One Step Charity Poker Championship Ups the Ante’ for Children’s Oncology Services, Inc.

CHICAGO, IL – On February 23rd, more than 220 pokers players and 75 spectators helpedto send more kids with cancer to One Step Programsat theMontgomery Club. Dan Bernstein from WSCR “The Score” AM 670and a board member of the nonprofit returned as emcee for this 12th annual No-Limit Texas Hold ‘Em tournament that raised more than $120,000. Players from all over the Chicagoland-area and Northwest Indiana played their best hand for an evening of poker and high stakes gambling, memorable food and drinks, prizes and of course, charity.

Celebrity bounty players included NBC’s Chicago Fire Randy Flager that made it to the final table, ESPN and Chicago White Sox announcer Jason Bennetti along with media personalities NBC Chicago’s Marley Kayden, WSCR “The Score” AM 670 Laurence Holmes and Danny Parkins and National Movie Critic and FOX Chicago host Richard Roeper.

Players of all levels competed for approximately $15,000 in prizes including the coveted Grand Prize: a seat at the 2017 World Series of Poker Main Event in Las Vegas ($10,000 value) sponsored by RW Baird.

 

Utah Ski Program delivers great experiences for our campers!

Our Utah Ski Program was a great success and the 30 campers who attended had an incredible time. Fifteen campers joined us in Utah for the first time! Four of our volunteers were first timers as well. The week was filled with Skiing, Snowboarding, Tubing and number of other great activities. Thanks to Nancy Townsend for leading the program. Our gratitude goes out to all of our volunteers who did a great job, the National Abilities Center for their amazing support of our campers, and to our Director of Programs, Darryl Perkins and his team for managing the direction of the Utah Program and all 11 of our One Step Programs.

Winter Camp 2016

104 campers attended our Winter Camp program this year. Everyone was very happy that the weather cooperated for us to ski and snowboard. Many thanks to Grand Geneva Resort and Timber Ridge for continuing to support our organization. This year we added some new activities including: attending a Marquette University basketball game, going to the Milwaukee Zoo and having a scavenger hunt at the Milwaukee Public Museum. Thank you to Jessica Hopper and Mark Lowry who led this program. Thank you to our volunteers who make our programs special, and to Darryl Perkins and Lauren Kunkel for their leadership and support.

Annual Appeal Breaks Record!

Our goal this year was to raise $90,000 so we could send 90 kids to camp in 2017. We are pleased to report that we shattered that goal and raised $106,000! We are very grateful to the Ellen Marks Cancer Foundation for providing a $25,000 match that will help us send 106 kids to camp this year! We also could not have achieved this without all of you. THANK YOU to everyone who made a donation, supported us on social media, sent the information to a family member, friend, or co-worker. We could not do this without your support.

Flight Gala Raises Record $254,000!

Nonprofit honored the Armin & Esther Hirsch Foundation and the Chicago Cubs at their biggest fundraiser of the year on November 11th

CHICAGO, IL – More than 325 guests escaped to a tropical island with no passport needed for the2016 FLIGHT Gala to benefit Children’s Oncology Services, Inc., on Friday, November 11th atthe Four Seasons Hotel-Chicago. Children’s Oncology Services hosted its 3rd annual FLIGHT gala with this culturally-themed gala representing destinations from around the world, with this lucky year as the Caribbean for their largest fundraiser this year. Children’s Oncology Services, Inc. operates One Step Programs, which give children facing cancer a chance to meet and bond with other pediatric cancer patients and survivors in a non-hospital setting. Many of these programs are provided to families at no cost. The event broke a record of raising more than$254,000. In addition, guests bid on flamingo stuffed animals representing sending a child with cancer to One Step Programs. Board member Dan Bernstein and host of CBS radio The Score’s “Boers and Bernstein”hosted the live flamingo auction and live auction to memorable trips around the world including the World Championship Chicago Cubs spring training VIP package. One Step Camp family Holly Lowrance and her daughter/camper Reilly addressed the crowd on the powerful impact of the nonprofit’s program.

Guests of FLIGHT enjoyed Caribbean inspired cuisine and dancing to music by the Becca Kaufman Orchestra. This year, Children’s Oncology Services presented two prestigious tribute awards:

The Richard Schwebel Award honored the Armin & Esther Hirsch Foundation. The foundation has supported the nonprofit since 1999 among its numerous charitable efforts. Bob Hirsch, Richard Hirsch and their families continue to show tremendous support for the children and families the nonprofit serves. Richard Hirsch accepted the award on behalf of the Hirsch family.
The Hospira Foundation Award honored the Chicago Cubs. For the past several years, the entire Chicago Cubs organization has shown tremendous support for the nonprofit’s One Step campers and their families. Chicago Cubs CFO Jon Greifenkamp accepted the award.
Northwestern Mutual was the event wine sponsor and Katten, Muchin, Rosenman, LLP co-sponsored the evening’s reception.

The FLIGHT committee included Beth Bernstein, Mary Cortopassi, Chris Cortopassi, Donna DeSimone, Nick DeSimone, Sam DeSimone, Tina DeSimone, Celeste Giannini, Danielle Goldman, Linda Graves, Barb Guzzardi, Joseph Guzzardi, Rich Guzzardi, Andrea Gyann, Jeff Infusino, Joseph Infusino, Sue Infusino, Katina Kareotes, Lauren Kunkel, Doug Prafke, Nikki Prafke & Julie Wilson.

Thank You Team One Step!

On October 9th, 100 incredible people ran the Bank of America Chicago Marathon to support Children’s Oncology Services, Inc. The team trained for several months to run 26.2 miles and raised over $170,000! We were so excited to see a great mix of new and returning runners including 20 One Step volunteers and many first time marathoners. It was a great day that concluded with a post race celebration at South Branch Tavern & Grille. Many thanks to our Team One Step Director, Jill Kulbok, for her outstanding leadership, the coaches and the Team One Step volunteers for their support.